Tech pundits are pitching the Droid Pro as a weapon in an assault on BlackBerry. The Droid Pro, available now, is the latest Android device complete with a BlackBerry-esque QWERTY keyboard. The device is aimed at corporate types who might be able to slide to Android a bit easier with the same form factor.
It’s been no secret that RIM’s BlackBerry is having a hard time with upstarts Apple and Google eating into the smartphone market. So far, RIM’s been unable to produce products, nay, an OS that can keep up with the Joneses. However, a quick look around corporate America and you can see who’s been immune (largely) to the app invasion: BlackBerry.
It would seem like sound marketing to develop a device that eases the transition from one hardware/software vendor to another. The Droid Pro borrows heavily from the BlackBerry form so it’s no secret who’s attention they hope to grab with this device. And really, it’s just in time, perhaps late with this weeks US intro of Windows Phone 7, the remodeled Windows Mobile OS. Make no mistake, the corporate market for mobile devices is big.
We think it’s a bit simplistic for Verizon to hope that a similar looking device would be enough to tantalize those stuck in cubicles. After years of watching spouses, friends and even kids tote the latest iPhone or Android touchscreen, we think a jump to something similar might not be that sound a choice. What’s more is the OS behind it.
RIM is entrenched in the corporate world. Companies have invested in their own BlackBerry servers and getting IT to let go of that guaranteed work might be tough, especially with the economy so tight. BlackBerry has built a solid reputation on data security.
Android on the other hand, isn’t quite so trusty. Study after study shows mobile data is at risk from innocent looking third party apps (not just Android problem). This makes an alternative OS a risky proposition.
We think the corporate segment of mobile is a tough, slow-moving, careful giant. An all-out change over to an open-sourced OS is a risky move and today, we just don’t see that happening.
Disagree? Let us know in the comments.
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